According to the latest data from April 2024, Indonesia’s retail market sales have exceeded $100 billion and are expected to reach $243 billion by 2026. This tremendous opportunity has attracted numerous new brands seeking to establish themselves, such as the modern hypermarket Hapimart, trendy toy brand POP MART, and tea drinks brand TIANLALA. In August, another international brand is set to enter Indonesia, launching 30+ offline stores nationwide and pop-up stores in Jakarta, Medan, and Surabaya, with Disney collaboration and Stitch and Donald Duck displays.
New Brand’s Teaser at Djakarta Theater
New Benchmark for Quality Living: Jakarta’s First Store Opening Soon
For a long time, Indonesia’s retail market has been dominated by community wet markets and family-owned grocery stores, accounting for 77% of the market. As the standard of living and consumer attitudes evolve, there is an increasing demand for more comfortable and convenient shopping experiences. This gap presents a significant opportunity for modern retail enterprises that focus on efficient, trendy, and diverse product offerings.
By the teaser advertisements across Jakarta, the new brand OH!SOME, a play on the word “Awesome,” aims to deliver an impressive shopping experience that breaks the limitations of traditional retail. With a focus on one-stop shopping and interactive experiences, OH!SOME seeks to provide consumers with an emotionally engaging shopping experience that invigorates market consumption.
The brand’s first physical store, set to open at Central Park Lt.LGM in Jakarta, will feature 15 categories of globally curated products, including toys, food, beauty, and home goods. The over 3,000-square-meter store will not only have standard displays but also creative scenes and interactive installations for an immersive shopping and photo-taking experience. “We hope customers feel energized and constantly surprised when they visit our store,” said the store manager.
Innovative Shopping Experience: Pop-Up Store Collaborates with Disney Coming to Three Cities
From August 1 to 18, during the brand’s launch, “Meet my OH!SOME day!” pop-up events will kick off in Jakarta, Surabaya, and Medan. These events will feature interactive installations such as giant capsule toy machine and an AI photo booth, allowing consumers to experience the joy and happiness the brand conveys. The events will also offer numerous exquisite prizes and shopping vouchers, sharing small moments of happiness with every consumer.
New Brand’s Teaser on Vehicles
The pop-up events will also include giant Stitch decorations and contain many other Disney surprises. As a leader in global pop culture, Disney’s presence is sure to generate excitement.
In recent years, the Indonesian government has actively tapped into the immense domestic market potential, vigorously promoting the transformation and upgrading of the retail industry. The arrival of many emerging retail brands precisely captures market needs. How the new retail brand, with its unique concepts and innovative services, will bring a fresh shopping experience to Indonesian consumers and drive the prosperity and development of Indonesia’s retail market may be revealed on August 1 at Summarecon Mall Kelapa Gading in Jakarta.